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The Goodness of Guinness
The Brewery, Its People and the City
of Dublin
Tony Corcoran
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Making Bread
The Real way to Start Up and Stay up
in business
Brody Sweeney
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Clearing The Air
The Battle Over the Smoking Ban
Noel Gilmore
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Witnesses
Inside the Easter Rising
Annie Ryan
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“Making
Bread” is more than a practical and easy-to-read guide that
seeks to encourage people to take the huge step of setting up in
business. It is the story of one man’s dream, which nearly
ended as soon as it begun, to build a successful international franchise.
Candid personal anecdotes show both the pleasures and pitfalls faced
by starting and building a business, and the self-belief required
to accelerate growth to the next level.
Recent studies have shown Ireland to be one of the most entrepreneurial
nations in the world, and with over 170,000 small and medium sized
enterprises in Ireland this is not surprising. “Making Bread”
describes in a humorous, but real way, the reality of starting and
running a small business. The books dispels with jargon and covers
practical topics required to make your business a success. Areas
include raising finance, dealing with suppliers, customer care,
the stresses and strains involved and how to cultivate contacts.
The book contains twenty chapters which cover how to get a business
up and running and how to nurture it and watch it grow.
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Brody Sweeney Conference shot
Photo by Lensman |
About The Author
Brody Sweeney
is the young, dynamic founder of O’Brien’s sandwich
bars. Since 1988 the company has become one of Ireland’s most
visible and successful brands, both at home and abroad. Since the
opening of the first store, Brody and his management team have successfully
opened over 270 outlets in Ireland, UK, the United States, Denmark,
Australia and Asia. O’Briens is the largest gourmet sandwich
and coffee chain in the U.K. and Ireland, and one of the fastest
growing restaurant chains in Europe. O’Briens was one of the
6 main sponsors of the Special Olympic World Summer Games in 2003
and the Christina Noble Children’s Foundation recently chose
O’Briens as their premier worldwide sponsor. Brody recently
announced on national media his entry into politics and is set to
stand in the next general election. He is married to Lulu, who also
runs her own business, and they live in Dublin with their four small
children.
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Brody Sweeney
Shot
by Robbie Reynolds |
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