Liberties Press is pleased to announce the publication of its new title “MAKING BREAD: The Real Way to Start Up and Stay Up in Business” by Brody Sweeney, the founder of O’Brien’s Sandwich Bars. In this refreshingly honest, direct and jargon-free book, Brody shares his experience and advice on how to go about starting, establishing and most importantly growing and expanding a business. All author royalties benefit the Christina Noble Children’s Foundation which works to improve the plight of disadvantaged young people in Vietnam and Mongolia. The book is being launched by Senator Feargal Quinn, at 6.30 on Monday July 11th, in the Odessa Club, Dame Court, Dublin 2.

About the Book:
“Making Bread” is more than a practical and easy-to-read guide that seeks to encourage people to take the huge step of setting up in business. It is the story of one man’s dream, which nearly ended as soon as it begun, to build a successful international franchise. Candid personal anecdotes show both the pleasures and pitfalls faced by starting and building a business, and the self-belief required to accelerate growth to the next level.
Recent studies have shown Ireland to be one of the most entrepreneurial nations in the world, and with over 170,000 small and medium sized enterprises in Ireland this is not surprising. “Making Bread” describes in a humorous, but real way, the reality of starting and running a small business. The books dispels with jargon and covers practical topics required to make your business a success. Areas include raising finance, dealing with suppliers, customer care, the stresses and strains involved and how to cultivate contacts. The book contains twenty chapters which cover how to get a business up and running and how to nurture it and watch it grow.