First Irish-published medical communications book by award-winning medical journalist, author and leading expert/consultant Rory Hafford. It shows doctors how to deal in an effective and emphatic manner with different types of patients, deliver an impactful medical presentation, negotiate a medical interview, work effectively as part of a team, handle the medical media, and manage a crisis.
The author examines the key communications skills, including listening, questioning and empathy. He shows how to look the part and how to sound the part. In short, Medical Communications shows doctors how to build bridges with both peers and patients.
This book is essential reading for medical students, clinicians and anyone working in the health sector. It takes doctors through all the crucial steps in their career in a simple, understandable and memorable way.
About the author: Rory Hafford is a senior consultant with Carr Communications, Ireland's foremost public-relations, HR and training company, where he heads up the Medical Division. He has also worked for more than twenty years as a medical journalist with leading medical publications, including Irish Medical Times and Irish Medicine Weekly.
He has had a long association with RTÉ, editing its Health website, working as an on-screen reporter with the TV health programme Pulse and writing the health page in the RTÉ Guide. His first book, Killing the Magpie, dealt with the issue of port-wine stains in children. The proceeds of the book went to funding treatment for this condition. He lives in Castleknock in Dublin with his wife and two children.
Other books by Rory Hafford: Man Trap
ISBN: 978 1 905483 91 4
