In this refreshingly honest, direct and jargon-free book, Brody Sweeney offers advice on how to go about starting, establishing and growing a business.
The new and revised edition describes, in a humorous and informative way, the reality of starting and running a small business. Candid personal anecdotes show both the pleasures and pitfalls faced by those who choose to become their own boss. Areas covered include raising finance, dealing with suppliers, customer care, the stresses and strains involved in enfrepreneurship, and cultivating contacts.
Brody, himself a successful entrepreneur with a high profile in the business community, is a highly credible voice for the small-business owners involved in the fastest-growing sector of the Irish economy. The new edition of his best selling business book is every bit as entertaining and informative as the former edition, but, proving once again his innovative spirit, Brody, has rejuvenated and revised Making Bread with an audio accompaniment.
His publishers Liberties Press, with the support of the Dublin City Enterprise Board, have sought to emulate Brody's innovation, by embarking on the audio cd to be included with each copy - the first business book with an audio element in Ireland. Rather than use a voiceover actor it was Brody himself who did the recording in Dublin's Richmond Studios with producer Bobby Boughton. Brody's friend, the singer Maria Doyle Kennedy, donated some music from her acclaimed Motter album, which features as the intro to each track. All author royalties benefit his designated charity.
About the author: Brody Sweeney is the young, dynamic founder of O'Briens Sandwich Bars. Since the opening of the first O'Briens store in 1988, Brody and his management team opened almost 300 outlets in Ireland, UK, Canada, Germany, Spain, Australia and across Asia.
Brody also entered politics and just failed to be elected in the 2007 general election. In 2005, Brody has set up Connect Ethiopia - a knowledge based NGO - to foster trade and business expertise in the area.
ISBN: 978-1-905483-43-3
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