Guinness advertising is famous for its distinctive imagery and humour.
For thirty years the creative force
behind the most iconic campaigns was John Gilroy. Mysteriously, much of his
work disappeared from the archive of S. H. Benson’s Advertising Agency in 1971.
Now, David Hughes has unearthed a vast portfolio of Gilroy’s previously
unseen and unpublished original signed canvases. This book explores the story
of this extraordinary art in full colour, and tells the story of Gilroy, the
man behind the advertising legacy.
As much of Gilroy's
artwork has never been reproduced, this book is an exciting find for the world
of advertising as well as collectors and Guinness lovers worldwide.
‘. . . made Guinness part of the warp
and woof of English life, and have never been excelled – anywhere' – David Ogilvy
David Hughes was a Guinness brewer based in Park
Royal and Nigeria between 1972 and 1988. He is the author of two previous books
on Guinness, including A Bottle of
Guinness Please and The Guide to
Guinness Collectables (Liberties Press). David has been a passionate
collector of Guinness memorabilia since 1992 and is an expert on their
historical marketing, their advert, bottlers and their labels from all over the
world. David currently lives in Berkshire, west of London.