Clearing the Air is a thought-provoking and expansive study of the smoking ban, presenting a behind-the-scenes account of how the ban was implemented amid a climate of warring interests and a wary general public.
The book looks at the influence of all the major players in the drama, from Health Minister Micheál Martin and other health-promotion advocates, who championed the ban, to the publicans, hoteliers, tobacco and drinks industry interests, and TDs who sometimes fiercely opposed it. Clearing The Air also examines estimated long-term implications of the ban for the health of the Irish people, for the hospitality sector and for international anti-smoking efforts, as countries across Europe increasingly adopt plans for similar measures.
The book emphasises the magnitude of health crises experienced by sufferers of Nicotene addiction and attempts to measure the footprint of that crisis on an individual and societal level. Clearing the Air also features a foreword by Jeffrey Wigand - made famous in the Russell Crowe/Al Pacino film The Insider which dramatised Wigand's courage in blowing the whistle on big tobacco in the U.S. in the 1990's.
About the author: Noel Gilmore has been a well-known figure in Irish media and public relations circles for many years. A former director of the director of Government Information Services and the first chief executive of the then state-sponsored National Dairy Council, he headed the public-relations firm Gilmore Communications from 1983 until he stepped down from the company in 2003. Over the years, he has been personally identified with various high-profile public-information campaigns designed to combat drug abuse, underage drinking and other social ills. He also spearheaded a number of health-related projects relating to disease prevention, healthy eating and smoking cessation and was involved in the campaign behind the introduction of the Euro currency to Ireland.
ISBN: 978-0954533564
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